The PFSA has a panel of accomplished judges from the industry who curate the list of nominees in a variety of categories, including boutiques, hair stylists, designers, models, photographers and more.
Many thanks to our esteemed judging panel who spent hours pouring over the many well-qualified applicants for this year's PFSA awards! There is a list of qualifying criteria per category that each need to meet to be considered as a finalist. The review and qualifying process was painstaking. The judges selected three finalists in every category, with the fourth finalist being selected by public vote and named “The People’s Choice” in that category. The “People’s Choice winner also needed to meet the minimum qualifying criteria. The judging was done solely by the group presented here and no one else participated in the review and voting process.